Business Advisor and Adjunct Professor of Strategy

Beethoven Tayel is the founder and managing director at B2LS Consulting, a leading management consulting company that is dedicated to improving the “lot” of the Middle

Eastern business sector, more so of private businesses, in applying their visions and wishes to go international.

Beethoven has advised and coached a variety of SME’s across automotive industries, food industries, white goods industries, and several service sectors. His clients include Tamer, Covidien, Tanatel, Salhia, Hero, Kraft, Cadbury suppliers, Mercedes Suppliers, Toshiba El-Araby, Orascom Technology, Cilantro as well as a number of other well-known Middle Eastern companies.
Beethoven’s professional experiences include:

• Identifying SME’s and Entrepreneurship standards, best practices and implementing world-class benchmarks
• Managing several SME’s turnaround projects from assessment phase until completing implementation a full change management program and achieving the desired targets of the projects’ KPIs.
• Facilitating training for a group of entrepreneurs by defining the value proposition, building the business model, and creating the detailed business plan.
• Advising International Food businesses on the right markets to deal within the Middle East including knowhow transfer, franchising, and technical assistance and target markets for export development

Prior to joining B2LS Consulting, Beethoven has worked many years for the Conglomerate Orascom Group, were he acted as owner’s representative for the mega projects department and then became the Assistant to Vice Chairman. Beethoven has also conducted short-term assignments with Krupp Stahlbau Hannover (Germany), other multinational corporations such as B6 (Belgium), and Dan Steel (Denmark).

Beethoven holds a B.Sc. in Mechanical Engineering from the American University in Cairo (AUC), and an MBA from the University of California San Diego. Currently, he is mainly based in Riyadh while managing the office in Dubai and Cairo. In SSM Cairo, Eng. Beethoven is an Advisor and provides courses in Strategy.